In our society, the study of language is the domain of poets, novelists, and literary critics. Just look at the value of a college degree in English versus one in computer science or accounting. But is this an accurate assessment of value?

Language is the primary conductor between you and your audience. Ineffective language weakens and distorts ideas. If you want to be understood and your ideas to spread, you must learn to write good English.

But, what is ‘Good English’? Good English is that which is readable by most people. It has several nuances -

Greg Moran and David aim to introduce “Zoom Car India”, a Car Sharing service in India, beginning with Bangalore. While we do have initiatives like www.poolmycar.in in India, “Car Sharing” aims to be different than “Car Pooling” or “Ride Sharing”. They are using indiegogo.com to raise $ 15,000 out of the $ 500,000 investment they intend to raise after the Proof of Concept (POC) is established.

Professor Nandini Vaidyanathan is a traveling teacher who teaches entrepreneurship in several ivy -league business schools around the world including Princeton, London School of Economics and National University of Singapore, overseas and in India in IIMA, IIMB, IIML and ISB. A year ago, she founded CARMa (Creating Access to Resources & Markets), (www.carmaconnect.in) with a lofty ambition: to change the karma of entrepreneurs in India. She writes a regular monthly column for the magazine, Entrepreneur. She is a TED speaker. She has just published her book Entrepedia, a step by …

The mBillionth South Asia Award 2011 concluded last Saturday, 23rd July, 2011 at Hotel Eros, Nehru Place, New Delhi, with more than 600 delegates attending the marathon 12-hours long International Summit on the theme “Linking masses with 3G”.

It has been a great privilege to be part of the execution team of the entire mBillionth Award process for the second consecutive year. Six months of intense effort went in reaching out to innovators and implementers in the eight South Asian countries and engaging various stakeholders to ensure successful compilation of nominations, rigorous screening, research about the projects, execution of a high-powered Grand Jury (in Sri Lanka) and finally managing the logistics of inviting 2000+ fraternity to the final event.

Just few days left for mBillionth Award 2011! The international summit with the theme ‘Linking Masses with 3G’ is scheduled on July 23rd in New Delhi at Intercontinental Eros. More than 500 delegates, 200 Mobile and App Developers, Telcos like Vodafone, leading mobile phone companies like NOKIA, and VAS leaders like OnMobile and One97, along with hundreds of other stakeholders are converging to see how the mBillionth movement is spearheading the convergence of ideas around mobility to directly impact mass inclusion to development and digitally equitable world.