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Clarify Your Goals

12 November 2009 1,165 views No Comment

First thing is to CLARIFY your goal. What do you exactly want out of your business?

Money for comfortable existence? Or, are you on your way to becoming a global tycoon?

Do you wish for a stable business? Or, a growing business? Or, an accelerating business which, perhaps, you can sell soon?

What is the most appropriate growth strategy for your business?

  • Higher Volumes? And/Or, Higher Margins?
  • More (any) Clients? And/Or, More Big Ticket Clients?
  • More Revenues? And/Or, More Profits?

Is organizational culture important to you? What kind of culture do you want?

For example, many small businesses in India find it cost-effective (often, inadvertently) to have low salary low retention employees, who may be damaging the internal culture and/or customer relations and business growth.  Would hiring the ‘Best’ make more sense for your business?

Should you allocate resources to enhance Business Processes & Systems?

Should you invest more in implementing Technology? Which Solutions? Why?

Whatever your questions, you don’t want to run around without CLEARLY articulated goals that are regularly communicated down to the last rung of frontline executives.

No fun in having all your people and resources run around in circles when they can actually deliver dramatic results with laser sharp focus.

Clarifying Your Goals is a recurring exercise because things change – business climate, technology, competitors, customer needs, your needs and so on.

One efficient way to do this is to categorize all your goals along TIME HORIZONS – from Immediate and near-term to long-term life goals.  In his book,  Getting Things Done, David Allen presented “The Six-Level Model for Reviewing Your Own Work”:

  • Runway : Current Actions
  • 10,000+ ft:  Current Projects
  • 20,000+ ft: Areas of Responsibility
  • 30,000+ ft: 1-2 year Goals
  • 40,000+ ft: 3-5 year Vision
  • 50,000+ ft: Life

This is a useful first step to start de-cluttering your life and business. Another complimentary tool is a “Mind Map”.

Mind Maps help in creating a WHOLE business picture which can be drilled down to the “Runaway” level.

Created intelligently, it can be a powerful first step in organizing your business to clarify, track, and monitor business goals and results.

With Open Source around, freemind and xmind are great free tools to create Mind Maps.

You can maximize the power of Mind Maps by sharing Mind Maps with your team and asking them to contribute. Xmind, The “Social Brainstorming and Mind Mapping” Tool, allows users to share Mind Maps for collaboration.

Happy De-cluttering, Organizing and Creating What You Wish To in your business!

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