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Oakley: Appetite for luxury products is huge in India

12 November 2009 1,805 views No Comment

Bindu D. Menon (Businessline, The Hindu) reports that Versace, Oakley and Nike Golf are increasing area and product assortments to draw consumer interest in what they consider one of the biggest markets in Asia.

Quotable Quotes:

Mr Scott Bowers, Senior Vice-President (Global Marketing and Brand Development), Oakley Inc:

“India is one of the strongest markets in Asia and this is where we are looking to establish our product line.

Until now, we were cautious with expansion but now we will be making a lot of noise.

The appetite for luxury products is huge. We are exploring means to entrench ourselves here.

Mr Marc Duhm, Wholesale Director, Versace:

“The purchasing power in India is a major factor while considering expansion. We will keep looking at opportunities in markets where we feel they are growing.

The slowdown in our business is a temporary one and we will keep looking at opportunities to grow our business.”

Mr Abhay Gupta, Executive Director, The Blue Clothing Company:

Consumers are seeking high-end brands and purchasing power is back with a bang. We have had a good response to Versace.

Our next venture will be to launch high-end jewellery brands in India. However, easing of FDI norms will help the industry grow.

Premium brands enable value addition by helping to improve retailing experience and manpower training.”

Read the full article here.

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