BizVidya Guide: The Ten Question Tool
Use this TEN QUESTION TOOL to Clarify Goals and Get Laser Sharp Focus in Achieving Timely Results
We had advised earlier to Clarify Your Goals in a previous post here. But then, temporary clarity using a few smart technology tools is not good enough in these “interesting times”.
Especially when you are in a critical business situation and decisions need to be made among a series of contradictions.
Often, we find ourselves overwhelmed with a large number of exciting options, immense possibilities, conflicting opinions, changing priorities, shifting bottlenecks, fluctuating market scenarios and unpredictable customers!
Test your situation with this TEN-QUESTION-TOOL to re-engineer and transform your situation into a workable strategy and a clear-cut plan!
1. What am I exactly doing?
List the tasks and intended results: List immediate desires, intentions and goals.
2. Why am I here?
My need or motivation: What is my intention? More revenues? More profits? More productivity? Better Lifestyle?
3. Where am I coming from?
Recent relevant past: What is my sponsoring thought for this? Am I launching this product because sales are declining? Or, because customers are complaining? Or, I need a higher margin product?
4. Why am I doing this?
Ask multiple nested Whys: Use the Five Why Tool recursively to break down answers to #1 , #2 and #3 above. Launching this product for more revenues or larger customer-base? For new market segments? More customers in current market segments?
5. Where have I reached now?
What is working and what is not working: What are the good points, workable areas, benefits and strengths of the current situation? What are the threats and weaknesses?
6. Where do I wish to go from here?
Long-Term Results I would really like to create: Where would this ultimately lead too? Bigger Business? Best in the market? Most expensive in the market? Cheapest in the market? What is the long-term Brand Image desired?
7. How can I reach there?
Possible paths: What are the possible routes to success – Should I resort to cannibalizing? Should I explore a Blue Ocean? Should I spend on Research and Development? Should I use the Fail-Fast strategy on a series of products?
8. How would I know I have reached there?
Visualized Goal and Measurable Results: Convert goals into specific numbers and timelines.
9. What are the barriers?
What or Who is stopping me?: Put on the Black Hat and list all possible obstacles, barriers and whatever makes the project look difficult.
10. What is that One Thing that would make a dramatic impact on this area?
Who or What help can make a big difference?: Finally the juiciest part: What is that one big thing that can make this a big success – One Big Customer? Large Capital? Large Customer Base? Large User Base? Many Small Customers?
Decipher that (we are there to help) and Do That One Thing By Doing Which Everything Else Will Get Done!