Most medium and small scale companies in India do not leverage intellectual property as a strategic tool to accelerate their commercial success. For example, when you have an idea for a business that is unique, that has a value proposition, you have some intellectual capital. How do you derive value from it?

Intellectual capital is not just about filing patents. It is the aggregate intellectual material knowledge, information, intellectual property, experience that can be put to use strategically to create wealth in a company.

However, it is rare that an SME owner would have access to in-house IP expertise. One way out is to hire right consultants.

How does an entrepreneur GET CLEAR? Really clear about business, customers, profits and the entire spectrum that makes up an entrepreneur’s life.

How CLEAR are you about your business goals, most profitable market segments, long-term strategy, day-to-day business operations and the integration of all these with your life goals?

First thing is to CLARIFY your goal. What do you exactly want out of your business?

Money for comfortable existence? Or, are you on your way to becoming a global tycoon?

Do you wish for a stable business? Or, a growing business? Or, an accelerating business which, perhaps, you can sell soon?

What is the most appropriate growth strategy for your business?