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[12 Jan 2010 | 2 Comments | 547 views]
Samsung Techonology@Home: Story of a Brand

Event: Samsung India (LED and LCD TV) organized a unique workshop on future technology & aesthetics – Technology@Home.

Date: Saturday, Jan 09, 2010. Location: Chocó La in Khan Market, New Delhi.

I remember a German visitor being amused on seeing a lubricant being sold with the byline “superior German technology” at a petrol pump in Delhi! Whenever we see a label like “Made in German” or “Made in China” immediately our mind throws up stereotypes! So, what is YOUR image about the Brand “Korea” and more specifically “Samsung”? Any pre-conceived notions? Do send in your comments! …..contd. (click on “full story” to continue)