Home » Archive

Articles tagged with: Branding

Featured »

[Praveer Shukla | 28 Aug 2011 | No Comment | 3,394 views]
OneTree Guide: Secrets of Branding ROI

Praveer Shukla is an advertising and marketing professional with 35 years’ experience in India, Hong Kong, the US, and Oman. His clients have included Dupont, ITC WelcomGroup, ITC Golf, Uncle Chipps’, DCM,Escorts, Star TV, Rajasthan Tourism, Kashmir Tourism, The Oberoi, Milkfood, HM The Sultan of Oman, HH Mahesh Maharishi Yogi, among others.

He is sharing some of his “secrets” here and introducing his company, Onetree Content.

He says, “Unlike earlier times, today, a brand is not recognized by its trademark, mission statement, logo or slogan. That kind of branding went out of the window around the time that electricity was discovered. “

Events »

[Amarendra Srivastava | 12 Jan 2010 | 2 Comments | 3,797 views]
Samsung Techonology@Home: Story of a Brand

Event: Samsung India (LED and LCD TV) organized a unique workshop on future technology & aesthetics – Technology@Home.

Date: Saturday, Jan 09, 2010. Location: Chocó La in Khan Market, New Delhi.

I remember a German visitor being amused on seeing a lubricant being sold with the byline “superior German technology” at a petrol pump in Delhi! Whenever we see a label like “Made in German” or “Made in China” immediately our mind throws up stereotypes! So, what is YOUR image about the Brand “Korea” and more specifically “Samsung”? Any pre-conceived notions? Do send in your comments! …..contd. (click on “full story” to continue)