Franchise 2009 Food, Beverage and Hospitality

Thursday, November 26, 2009. Ashoka Hotel, New Delhi. Day 1 of Franchise India 2009. Continued from Franchise India – Entrepreneurship Summit 2009 – Specialty Retail.

Another interesting session was “Business Opportunities in Food & Beverage Sector”. The speakers were:

• Mahmood Khan, Hospitality Expert Virginia Tech, USA
• Pavan Gandhok, CEO, Litebite Foods
• Gary Moore, MD,The Pizza Co., Thailand
• Rakhee Nagpal, MD & Chairperson of DVS (Moderator)
• Luis Daniel, General Manager, KRR International
• Ankur Sharma, General Manager Business Development , Yo China

Mahmood Khan shared how more than 200 fast food franchise brands have been in developed in USA – a critical factor being ubiquitous Highways (necessitating “quick bites”). He claimed that F&B is a recession-proof business because people will NOT stop eating. His another observation was that today’s customer does not have patience. Technology plays a big role in dealing with customer’s “instant needs”. So, you need to know “real needs of the customer” and continually watch “where the technology is going”.

Pavan Gandhok, CEO, Litebite Foods, opined that the challenge is to present local cuisines in an interesting manner – these items (like vada paav, paav bhaaji, samosa) account for 70-80% of the market and whosoever cracks this code is likely to make lot of money.

Gary Moore, MD, The Pizza Co., was excited about India and said that India is the biggest potential market we have seen in a long time. He emphasized on having “systems in place”. He said, “Brand is a promise of consistency” and successful entrepreneurs achieve that by engineering opportunities for the long-term. Apart from adequate capital, an entrepreneur needs to ask him/herself:

• What have I developed?
• What have I grown?
• What is my passion?

Luis Daniel, General Manager, KRR International, (who started his career as a McDonald crew 25 years ago) shared that after about 3-5 years when operational systems of a business have been set (facilitating smooth expansion), an entrepreneur can “work less and make more”.

Ankur Sharma, General Manager Business Development , Yo China shared that capital needs of a franchise business range from Rs. 3 lakhs to Rs. 1.5 crores. At the smallest level, Kiosk models can yield 100% ROI in one year. A full-fledged restaurant model  can yield 30-35% ROI in one year.

franchise restaurant services market size

Franchise India 2009

Thursday, November 26, 2009. Ashoka Hotel, New Delhi. Day 1 of Franchise India 2009 saw scores of enthusiastic entrepreneurs eagerly evaluating various franchise opportunities (300 brands) in India.

Billed as “Asia’s Biggest Franchise Show”, the event came alive in various sections - Brand License 2009, Entrepreneurship Summit ‘09, Food & Beverage, Fashion franchising, Knowledge Series, Licensing and Retail.

What aroused our curiosity was the “Entrepreneurship Summit 2009″ conference series. Some of the speakers at “Business Opportunities : Specialty Retail” session were:

• Aloke Banerjee, CEO, Rosebys
• Vivek Bali, Group President, Spice Hotspot
• S.Ravikant, COO, Titan Eyewear
• N.P. Singh, Director, Samsonite
• Rajiv Agarwal, The Mobile Store
• Naveen Rakhecha, CEO, Cartridge World

S. Ravikant, COO, Titan Eyewear  was representing Titan, India’s “Largest Specialty Retailer” with turnover of Rs. 3000 Crores. He talked about his franchise offer, “Multi-Brand” Eye+ Retail Stores, as “World Class Optical Stores”. What makes this an attractive opportunity is the fact that most consumers in this space are clueless about quality parameters, concerned about accuracy of lenses and confused about lack of transparency in pricing.

N.P. Singh, shared how Samsonite’s innovations (from 1910) have made it a global leader with 34% of global luggage market share. He presented his Rs. 25+ lakhs franchise opportunity (3 year payback) with a unique offering – “obsolescence replacement”.

A recurring theme was “World Class” – world class products, world class operations, world class systems, world class training, world class technology and so on.

Rajiv Agarwal showcased “The Mobile Store” as a world class shopping experience for the existing fragmented mobile market with a chaotic shopping experience.

Naveen Rakhecha, CEO, Cartridge World shared his gyan, “Look beyond traditional franchise opportunities (Education, F&B, etc). Go for distinguished offering. Unique ideas are likely to give better returns”.

NEXT BUSINESS CAPSULE: Opportunities in Food & Beverage segment.