Articles tagged with: Market
Most medium and small scale companies in India do not leverage intellectual property as a strategic tool to accelerate their commercial success. For example, when you have an idea for a business that is unique, that has a value proposition, you have some intellectual capital. How do you derive value from it?
Intellectual capital is not just about filing patents. It is the aggregate intellectual material knowledge, information, intellectual property, experience that can be put to use strategically to create wealth in a company.
However, it is rare that an SME owner would have access to in-house IP expertise. One way out is to hire right consultants.
Thursday, November 26, 2009. Ashoka Hotel, New Delhi. Day 1 of Franchise India 2009 saw scores of enthusiastic entrepreneurs eagerly evaluating various franchise opportunities (300 brands) in India.
Billed as “Asia’s Biggest Franchise Show”, the event came alive in various sections – Brand License 2009, Entrepreneurship Summit ’09, Food & Beverage, Fashion franchising, Knowledge Series, Licensing and Retail.
What aroused our curiosity was the “Entrepreneurship Summit 2009” conference series. Some of the speakers at “Business Opportunities : Specialty Retail” session were:
– Aloke Banerjee, CEO, Rosebys
– Vivek Bali, Group President, Spice Hotspot
– S.Ravikant, COO, Titan Eyewear
– N.P. Singh, Director, Samsonite
– Rajiv Agarwal, The Mobile Store
– Naveen Rakhecha, CEO, Cartridge World
Bindu D. Menon (Businessline, The Hindu) reports that Versace, Oakley and Nike Golf are increasing area and product assortments to draw consumer interest in what they consider one of the biggest markets in Asia.
Mr Scott Bowers, Senior Vice-President (Global Marketing and Brand Development), Oakley Inc:
“India is one of the strongest markets in Asia and this is where we are looking to establish our product line.
Until now, we were cautious with expansion but now we will be making a lot of noise.