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Articles tagged with: Value

Events »

[Amarendra Srivastava | 12 Jan 2010 | 2 Comments | 4,690 views]
Samsung Techonology@Home: Story of a Brand

Event: Samsung India (LED and LCD TV) organized a unique workshop on future technology & aesthetics – Technology@Home.

Date: Saturday, Jan 09, 2010. Location: Chocó La in Khan Market, New Delhi.

I remember a German visitor being amused on seeing a lubricant being sold with the byline “superior German technology” at a petrol pump in Delhi! Whenever we see a label like “Made in German” or “Made in China” immediately our mind throws up stereotypes! So, what is YOUR image about the Brand “Korea” and more specifically “Samsung”? Any pre-conceived notions? Do send in your comments! …..contd. (click on “full story” to continue)

Strategy »

[ashokadur | 7 Dec 2009 | 4 Comments | 63,998 views]
Intellectual Property and its relevance to SMEs

Most medium and small scale companies in India do not leverage intellectual property as a strategic tool to accelerate their commercial success. For example, when you have an idea for a business that is unique, that has a value proposition, you have some intellectual capital. How do you derive value from it?

Intellectual capital is not just about filing patents. It is the aggregate intellectual material knowledge, information, intellectual property, experience that can be put to use strategically to create wealth in a company.

However, it is rare that an SME owner would have access to in-house IP expertise. One way out is to hire right consultants.